THE STORY BEHIND OUR NAME AND LOGO
It was a hot, sunny, summer day in Big Sky in mid-July, 2003 when the brilliant idea for the name hit Scott.
The name didn’t come out of nowhere, though—it was the long-hoped-for result of several brainstorming sessions between Kris and Scott. After the name came to Scott, Kris added the tag (Media and Education Project).
As may already be obvious, “MusEco” is a combination of Music and Ecology. The name is pronounced myew-ZEE-co (like, music and ecology!) This leaves out our other two focus areas, of course, but MusEco was too good to dismiss for such a practical reason.
In the weeks that followed, Kris and Scott worked together to come up with the logo. Kris sketched out a number of ideas that included musical notes, staffs, water, the Greek letter theta (often used as an earth symbol), pine trees, and leaves. As Scott drew out some of the ideas he eliminated some of the design elements and consolidated others, resulting in the logo that you see branding all our materials.
Look for MusEco logo merchandise in the future – someday we hope to offer recycled PET fleece vests, organic cotton T-shirts, hemp baseball caps, temporary tattoos and a variety of other little goodies for sale as fund- and awareness-raisers!